- Client – Bausch + Lomb
- Product – Stellaris Elite
- Category – Branding
The Stellaris Elite vision enhancement system campaign “Conformity is the Antagonist of INNOVATION” is intended to promote the Stellaris Elite’s innovative technologies and optimized performance.
The surgical division of Bausch + Lomb chose us to carefully connect the dots for the rollout of a new intraocular lens (IOL) relative to their existing product lines.