Bausch + Lomb Surgical Solutions wanted to elevate its marketing message to better focus on customer needs in lieu of focusing solely on individual product marketing.
The campaign is intended to promote Bausch + Lomb’s innovative technologies focus on long term vision that can help ophthalmic surgeons achieve outstanding outcomes and practice success.
The signature statement Long Term Vision. For Your Patients. For Your Practice. has been created to reinforce the portfolio positioning and serve as a unifying line across all brands.