Stellaris Elite Digital Brochure
CLIENT: BAUSCH + LOMB
The Stellaris Elite vision enhancement system is intended for the emulsification and removal of cataracts, anterior and posterior segment vitrectomy. The campaign “Conformity is the Antagonist of INNOVATION” is intended to promote the Stellaris Elite’s innovative technologies and optimized performance.
I was tasked with translating the essence of the product and what it can deliver into a dynamic digital brochure sales tool to be used by the Bausch + Lomb sales team. Key functions and specifications were brought to life through bold color schemes, illustrations, iconography, and video which were the spark to visually and conceptually differentiate the Stellaris Elite’s position as the innovation leader.