Stellaris Elite

Bausch+Lomb wanted to re-launch the Stellaris Elite vision enhancement system, which is a combined platform for retina and cataract surgery.

The concept development was an exploration of visuals expressed through metaphors that celebrate the inquisitive, searching, scientific curiosity of our target physicians – encouraging them to stay curious, stand apart, and make their own path.

In this case the final visual and verbal expression represent being able to change, in order to excel in a changing world while separating themselves from the competition.