The innovative FAST procedure enables surgeons to remove diseased tissue and restore musculoskeletal function without invasive surgery. The procedure has broad clinical application in the elbow, knee, ankle, foot, and shoulder. An energetic, athletic brand highlights the FAST procedure’s ability to restore a patient’s function in numerous anatomical areas. Core positioning and messaging is incorporated into the high-impact sales brochure.
An iPad app is used by both the direct sales force and distributor network. The App enables procedural and ultrasound footage to be incorporated into the selling process, facilitating rapid understanding of the effectiveness and ease-of-use of the technology.
Medical marketing websites need to support the practice-base. Beyond core educational information, the website includes a password protected, comprehensive resource center to facilitate physicians implementing the procedure into their practice. The site also includes Key Opinion Leader video content to deliver additional credibility to this novel procedure.