Titled “Outcomes That Stand The Test Of Time”, the campaign is an expression of the company’s promise to eye surgeons of “Long Term Vision, For Your Patients, For Your Practice”.
Print materials highlighted the campaign’s tagline to change the narrative from individual product sales to outcome-based innovation that gives the customer a clear, relevant reason to do business with Bausch + Lomb, and builds a connection between the brand and a surgeon’s day-to-day practice. The OutcomesThatLast.com website serves as a primary educational channel to drive awareness to surgeons and ultimately drive leads. The site features comprehensive educational content, a robust portfolio of products, and a convenient “Connect with a Rep” function. Mobile billboards were one of the many trade show tactics used to promote the launch both outside and inside the booth.